Does your left hand know what your right hand is doing? : impacts of athletes’ pre-transgression philanthropic behavior on consumer post-transgression evaluation
Joon Sung Lee, Katherine Babiak
| Year of publication: |
2019
|
|---|---|
| Authors: | Lee, Joon Sung ; Babiak, Katherine |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 22.2019, 4, p. 553-565
|
| Subject: | Athlete transgression | Philanthropy | Endorsement | Activity type | Athlete-Cause fit | Sportler | Athletes | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2018.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012099446