Does live performance play a critical role in building destination brand equity : a mixed-method study of "Impression Dahongpao"
Year of publication: |
2021
|
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Authors: | Zhang, Shu-Ning ; Li, Yong-Quan ; Liu, Chih-Hsing ; Ruan, Wen-Qi |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-16
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Subject: | Live performance | Destination brand equity | Flow experience | Creative performance | Visual appeal | Cultural contact | Mixed-method | Markenimage | Brand image | Markenführung | Brand management |
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