Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations
| Year of publication: |
2005
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|---|---|
| Authors: | Yeung, Catherine W.M. ; Wyer, Robert S. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 4, p. 495-506
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