Does marketing activity contribute to a society's well-being? : the role of economic efficiency
Year of publication: |
2012
|
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Authors: | Sirgy, M. Joseph ; Yu, Grace B. ; Lee, Dong Jin ; Wei, Shuqin ; Huang, Ming-wei |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 107.2012, 2, p. 91-102
|
Subject: | Marketing | Effizienz | Efficiency | Lebensqualität | Quality of life | Welt | World |
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