Does marketing and sales integration always pay off? : evidence from a social capital perspective
Year of publication: |
2010
|
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Authors: | Rouziès, Dominique ; Hulland, John ; Barclay, Donald W. |
Publisher: |
Jouy-en-Josas : Groupe HEC |
Subject: | Marketing | Vertrieb | Physical distribution | Soziale Beziehungen | Social relations | Sozialkapital | Social capital | Unternehmenserfolg | Firm performance |
Description of contents: | Table of Contents [external.dandelon.com] |
Extent: | 42 S. |
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Series: | Les cahiers de recherche / HEC Paris. - Jouy-en-Josas, ZDB-ID 2394841-3. - Vol. 933 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Parallel als Online-Ausg. erschienen |
ISBN: | 2-85418-933-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
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