Does marketing need to transcend modernity?
Year of publication: |
2006
|
---|---|
Authors: | Firat, A. Fuat ; Dholakia, Nikhilesh |
Published in: |
Does marketing need reform? : fresh perspectives on the future. - Armonk, N.Y. [u.a.] : Sharpe, ISBN 0-7656-1698-X. - 2006, p. 126-133
|
Subject: | Marktwirtschaft | Market economy | Marketing | USA | United States |
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