Does Marketing Products as Remedies Create "Get Out of jail Free Cards"?
| Year of publication: |
2006
|
|---|---|
| Authors: | Bolton, Lisa E. ; Cohen, Joel B. ; Bloom, Paul N. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 33.2006, 1, p. 71-81
|