Does marketing strategy matter for microcredit firms? market orientation, innovation and performance in developing economies
Chris Blocker; Steven W. Bradley; Jeffery S. McMullen; Kendall Artz; Edward Simiyu
| Year of publication: |
2012
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|---|---|
| Authors: | Blocker, Chris ; Bradley, Steven W. ; McMullen, Jeffery S. ; Artz, Kendall ; Simiyu, Edward |
| Published in: |
Frontiers of entrepreneurship research 2012 : proceedings of the thirty-second annual Entrepreneurship Research Conference. - Babson Park, Mass. : Arthur M. Blank Center for Entrepreneurship, ISBN 0-910897-36-0. - 2012, p. 722-736
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| Subject: | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Innovation | Mikrofinanzierung | Microfinance | Entwicklungsländer | Developing countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010194001