Does marketing success factors influence private college admission? : evidence from Malaysia
Year of publication: |
2019
|
---|---|
Authors: | Zalina Zainudin ; Mohd Faiq Abdul Fattah ; Sheikh Muhamad Hizam Sheikh Khairudin |
Published in: |
International journal of financial research. - Toronto : Sciedu Press, ISSN 1923-4023, ZDB-ID 2611282-6. - Vol. 10.2019, 5, special issue, p. 440-449
|
Subject: | 11Ps extended marketing mix strategy | private college | student admission | Malaysia | Studierende | Students | Hochschule | Higher education institution | Marketingmanagement | Marketing management | Privatisierung | Privatization | Studium | University education | Erfolgsfaktor | Success factor |
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