Does marketing success lead to market success?
Year of publication: |
2006
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Authors: | Hunt, Shelby D. ; Arnett, Dennis B. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 59.2006, 7, p. 820-828
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Saved in:
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