Does nutrition information contribute to grocery shoppers' willingness to pay?
Year of publication: |
2017
|
---|---|
Authors: | Ran, Tao ; Yue, Chengyan ; Rihn, Alicia |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 5, p. 591-608
|
Subject: | Eye-tracking | nutrition information | willingness to pay | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment | Produktinformation | Product information |
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