Does online chatter matter for consumer behaviour? A priming experiment on organic food
Year of publication: |
2021
|
---|---|
Authors: | Danner, Hannah ; Thøgersen, John |
Published in: |
International Journal of Consumer Studies. - Hoboken, USA : Wiley Periodicals, Inc., ISSN 1470-6431. - Vol. 46.2021, 3, p. 850-869
|
Publisher: |
Hoboken, USA : Wiley Periodicals, Inc. |
Subject: | associative network | consumer choices | organic food | priming | salience | text mining |
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