Does Online Product Information Increase Consumer Demand? An Empirical Investigation
Year of publication: |
2014
|
---|---|
Authors: | Gu, Bin ; Hitt, Lorin M. ; Clemons, Eric |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Online-Handel | Online retailing |
Extent: | 1 Online-Ressource (31 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 2002 erstellt |
Other identifiers: | 10.2139/ssrn.515764 [DOI] |
Classification: | L10 - Market Structure, Firm Strategy, and Market Performance. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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