Does Online Search Predict Sales? Evidence from Big Data for Car Markets in Germany and the UK
Year of publication: |
2016
|
---|---|
Authors: | von Graevenitz, Georg |
Other Persons: | Helmers, Christian (contributor) ; Millot, Valentine (contributor) ; Turnbull, Oliver (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Deutschland | Germany | Kfz-Markt | Automotive market | Big Data | Big data | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (43 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 15, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2832004 [DOI] |
Classification: | D83 - Search, Learning, Information and Knowledge ; L62 - Automobiles; Other Transportation Equipment ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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