Does organisational culture influence CRM's financial outcomes?
Year of publication: |
2013
|
---|---|
Authors: | Iriana, Reiny ; Buttle, Francis A. ; Ang, Lawrence |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 3/4, p. 467-493
|
Subject: | Beziehungsmarketing | Relationship marketing | Unternehmenskultur | Corporate culture | Betriebliche Finanzwirtschaft | Managerial finance |
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