Does parasocial interaction with weight loss vloggers affect compliance? : the role of vlogger characteristics, consumer readiness, and health consciousness
MD Nazmus Sakib, Mohammadali Zolfagharian, Atefeh Yazdanparast
| Year of publication: |
2020
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|---|---|
| Authors: | Sakib, Md. Nazmus ; Zolfagharian, Mohammadali ; Yazdanparast, Atefeh |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-11
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| Subject: | Compliance | Consumer readiness | Health consciousness | Parasocial interaction | Social network site (SNS) | Source | Vlog | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Social Web | Social web | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.01.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012132284