Does personality still matter in e-commerce? : how perceived hubris influences the assessment of founders’ trustworthiness using the example of reward-based crowdfunding
Year of publication: |
2022
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Authors: | Sundermeier, Janina ; Kummer, Tyge-F. |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1127-1144
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Subject: | Hubris | Intuitive information processing | Personality traits | Reward-based crowdfunding | Survey | Crowdfunding | Persönlichkeitspsychologie | Personality psychology | Unternehmensgründung | Business start-up | Vertrauen | Confidence | Online-Handel | Online retailing | Persönlichkeitsmerkmal | Personality trait |
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