Does political marketing need the concept of customer value?
Year of publication: |
2008
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Authors: | Brennan, Ross ; Henneberg, Stephan C. |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 26.2008, 6-7, p. 559-572
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Saved in:
Saved in favorites
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