Does proactivity matter? : the importance of initiative selling tactics for headquarters acceptance of subsidiary initiatives
Year of publication: |
2019
|
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Authors: | Gorgijevski, Alexander ; Holmström Lind, Christine ; Lagerström, Katarina |
Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 25.2019, 4, p. 1-17
|
Subject: | Corporate entrepreneurship | Headquarters attention | Issue selling | Multinational corporation | Subsidiary initiatives | Voice behavior | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Unternehmenszentrale | Corporate headquarters | Intrapreneurship | Tochtergesellschaft | Subsidiary company |
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