Does product complexity matter for competition in experimental retail markets?
Year of publication: |
2011
|
---|---|
Authors: | Sitzia, Stefania ; Zizzo, Daniel |
Published in: |
Theory and Decision. - Springer. - Vol. 70.2011, 1, p. 65-82
|
Publisher: |
Springer |
Subject: | Consumer market | Product complexity | Complexity aversion | Complexity exploitation | Bounded rationality |
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