Does quality win? : competing against an entrenched market leader in high-tech markets
Gerard J. Tellis, Eden Yin and Rakesh Niraj
Year of publication: |
2010
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Authors: | Tellis, Gerard J. ; Yin, Eden ; Niraj, Rakesh |
Published in: |
GfK marketing intelligence review. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727X. - Vol. 2.2010, 2, p. 8-15
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