Does raising value co-creation increase all customers’ happiness?
Year of publication: |
November (I) 2018
|
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Authors: | Hsieh, Yi-Ching ; Chiu, Hung-Chang ; Tang, Yun-Chia ; Lin, Wei-Yun |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 152.2018, 4, p. 1053-1067
|
Subject: | Co-creation | Customer participation behavior | Customer citizenship behavior | Happiness | Well-being | Individualism | Collectivism | Zufriedenheit | Satisfaction | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Lebensqualität | Quality of life | Kundenzufriedenheit | Customer satisfaction |
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