Does it really pay to be the most hated company in the country? : on the odd triangle of customer satisfaction, market share, and stock return
Year of publication: |
2014
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Authors: | Strebinger, Andreas |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 60.2014, 1, p. 54-57
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Subject: | Kapitaleinkommen | Capital income | Kundenzufriedenheit | Customer satisfaction |
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