Does relationship marketing matter in online retailing? : a meta-analytic approach
Varsha Verma, Dheeraj Sharma, Jagdish Sheth
| Year of publication: |
March 2016
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|---|---|
| Authors: | Verma, Varsha ; Sharma, Dheeraj ; Sheth, Jagdish N. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 2, p. 206-217
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| Subject: | Relationship marketing | Customer relationship management | Loyalty | Online retailing | Beziehungsmarketing | Online-Handel | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-015-0429-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453218