Does reputation lead to student loyalty? : the case of a private higher education institution, a state university, and a local college
Jean Paolo G. Lacap, Jaime V. Cortez
| Year of publication: |
2023
|
|---|---|
| Authors: | Lacap, Jean Paolo ; Cortez, Jaime V. |
| Published in: |
The South East Asian journal of management. - [Jawa Barat] : Management Research Center (MRC), ISSN 2355-6641, ZDB-ID 3071129-0. - Vol. 17.2023, 2, p. 26-49
|
| Subject: | Reputation | Student Satisfaction | Student Loyalty | Higher Education | Multigroup Analysis | reputation | student satisfaction | student loyalty | higher education | multigroup analysis | Hochschule | Higher education institution | Studierende | Students | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Studium | University education | Dienstleistungsqualität | Service quality | Firmenimage | Corporate reputation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21002/seam.v17i2.1343 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014429021