Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo!
Year of publication: |
2011
|
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Authors: | Lewis, Randall A. |
Other Persons: | Reiley, David (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Einzelhandel | Retail trade | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (37 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 21, 2008 erstellt |
Other identifiers: | 10.2139/ssrn.1865943 [DOI] |
Classification: | M37 - Advertising ; C93 - Field Experiments ; L81 - Retail and Wholesale Trade; Warehousing |
Source: | ECONIS - Online Catalogue of the ZBW |
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