Does salesperson's customer orientation create value in B2B relationships? Empirical evidence from India
| Year of publication: |
2011
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| Authors: | Singh, Ramendra ; Koshy, Abraham |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 1, p. 78-86
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