Does satisfaction matter more if a multichannel customer is also a multicompany customer?
| Year of publication: |
2011
|
|---|---|
| Authors: | Larivière, Bart ; Aksoy, Lerzan ; Cooil, Bruce ; Keiningham, Timothy L. |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 22.2011, 1 (15.3.), p. 39-67
|