Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? : an Australian perspective
Year of publication: |
2015
|
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Authors: | Wyllie, Jessica ; Carlson, Jamie ; Rosenberger, Philip J. |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 3, p. 188-195
|
Subject: | Sexual-stimuli | Sex appeals | Sexual personality | Sexual self-schema | Advertising effectiveness | Australia | Australien | Sexualität | Sexuality | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Geschlecht | Gender | Frauen | Women |
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