Does snobbish service generate better sales? : the case of luxury goods
Year of publication: |
November-December 2017
|
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Authors: | Chiou, Jyh-Shen ; Hsiao, Cheng-Chieh |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 6, p. 577-590
|
Subject: | Luxusgüter | Luxury goods | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Schwellenländer | Emerging economies | Taiwan | Asien | Asia |
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