Does social media influence consumer buying behavior? : an investigation of recommendations and purchases
Year of publication: |
2013
|
---|---|
Authors: | Forbes, Lukas P. ; Vespoli, Eve M. |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 11.2013, 2, p. 107-111
|
Subject: | Social Media | Product Recommendation | Services Marketing | Opinion Leader | Twitter | Facebook | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
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