Does source affect response to direct advocacy print advertisements?
Year of publication: |
1981
|
---|---|
Authors: | Reid, Leonard N. ; Soley, Lawrence C. ; Vanden Bergh, Bruce G. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 9.1981, 3, p. 309-319
|
Subject: | Werbung | Anzeige |
-
Blickverhalten und Erinnerung bei emotionaler Anzeigenwerbung
Witt, Dieter, (1977)
-
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D., (1976)
-
Guidelines in selling magazine advertising
Van, Karyl, (1971)
- More ...
-
Does source affect response to direct advocacy print advertisements?
Reid, Leonard N., (1981)
-
Creativity is... : a metaphoric model of the creative thought process
Stuhlfaut, Mark W., (2014)
-
The multidimensional nature and brand impact of user-generated ad parodies in social media
Vanden Bergh, Bruce G., (2011)
- More ...