Does storytelling add value to fine Bordeaux wines?
Year of publication: |
June 2013
|
---|---|
Authors: | Mora, Pierre ; Livat, Florine |
Published in: |
Wine Economics and Policy. - Firenze University Press : [Verlag nicht ermittelbar], ISSN 2212-9774, ZDB-ID 2711054-0. - Vol. 2.2013, 1, p. 3-10
|
Subject: | Communication styles | Price | Semantics | Storytelling | Wine | Hedonischer Preisindex | Hedonic price index | Wein | Narrative Methode | Narrative method | Weinbau | Wine industry | Kommunikation | Communication | Produktqualität | Product quality | Weinhandel | Wine trade | Preis |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.wep.2013.01.001 [DOI] hdl:10419/194462 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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