Does taste beat food safety? : evidence from the "Pêra Rocha" case in Portugal
Year of publication: |
2010
|
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Authors: | Combris, Pierre ; Pinto, Alexandra Seabra ; Fragata, António ; Giraud-Héraud, Eric |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 16.2010, 1, p. 60-78
|
Subject: | Birne | Pear | Produktdifferenzierung | Product differentiation | Zahlungsbereitschaftsanalyse | Willingness to pay | Lebensmittelsicherheit | Food safety | Portugal |
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