Does television viewing influence store image and shopping frequency? : a research study in the Mid-West
Year of publication: |
1961
|
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Authors: | Arons, Leon |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 37.1961, 3, p. 1-13
|
Subject: | Marktpsychologie | Versandgeschäft | Rundfunk | Vereinigte Staaten |
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