Does the crowdfunding platform matter? : risks of negative attitudes in two-sided markets
Camille Lacan and Pierre Desmet
| Year of publication: |
2017
|
|---|---|
| Authors: | Lacan, Camille ; Desmet, Pierre |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 6, p. 472-479
|
| Subject: | Platform | Word-of-mouth | Crowdfunding | Sharing economy | Two-sided market | Digitale Plattform | Digital platform | Virales Marketing | Viral marketing | Share Economy | Netzwerkökonomik | Network economics | Marktstruktur | Market structure | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-03-2017-2126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011814475