Does the digitalization of retailing disrupt consumers' attachment to retail places?
Year of publication: |
2022
|
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Authors: | Horáková, Julie ; Uusitalo, Outi ; Munnukka, Juha ; Jokinen, Olga |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-7
|
Subject: | Behavioral loyalty | Digitalization of retailing | Place attachment | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
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