Does the economic value of new product announcements depend upon preannouncement signals? : an empirical test of information asymmetry theories
Year of publication: |
2023
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Authors: | Mishra, Debi P. ; Dalman, M. Deniz |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 8, p. 1157-1172
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Subject: | Information asymmetry | New product | Preannouncements | Product launch | Signaling | Asymmetrische Information | Asymmetric information | Produktentwicklung | New product development | Ankündigungseffekt | Announcement effect | Signalling | Innovation | Schätzung | Estimation | Börsenkurs | Share price |
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