Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Year of publication: |
2023
|
---|---|
Authors: | Adomaviciute, Karina ; Urbonavicius, Sigitas |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 28.2023, 4, Art.-No. e1811, p. 1-13
|
Subject: | cause-related marketing | donation | empathy | guilt | moral identity | Fundraising | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Ethik | Ethics | Persönlichkeitspsychologie | Personality psychology | Altruismus | Altruism | Nonprofit-Marketing | Nonprofit marketing | Wohltätigkeit | Charity | Gemeinnützige Organisation | Charitable organization |
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