Does the star power matter?
This study investigates the role of superstars in the Korean movie industry. We apply a two-step approach: the first step is to test the significance of the star power during 1988-1999 in Korea; the second step is to estimate the magnitude of star power. The appearance of a star actor increases the probability of a hit or success by 15-19% and star power is higher than a director power. A domestic award is associated with positive performance. We find that the top 15 players among 68 actors and actresses significantly impacts on the success of movies.
Year of publication: |
2010
|
---|---|
Authors: | Jung, Sang-Chul ; Kim, Myeong Hwan |
Published in: |
Applied Economics Letters. - Taylor & Francis Journals, ISSN 1350-4851. - Vol. 17.2010, 11, p. 1037-1041
|
Publisher: |
Taylor & Francis Journals |
Saved in:
freely available
Saved in favorites
Similar items by person
-
Jung, Sang-chul, (2010)
-
Catalytic conversion of waste particle board and polypropylene over H-beta and HY zeolites
Lee, Hyung Won, (2015)
-
Wild reed of Suncheon Bay: Potential bio-energy source
Park, Young-Kwon, (2012)
- More ...