Does topic consistency matter? : a study of critic and user reviews in the movie industry
Year of publication: |
2023
|
---|---|
Authors: | Kim, Eunsoo ; Ding, MengQi ; Wang, Xin ; Lu, Shijie |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 3, p. 428-450
|
Subject: | critic reviews | machine learning | movies | online word of mouth | topic consistency | topic model | user reviews | Social Web | Social web | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour |
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