Does Twitter chatter matter? : online reviews and box office revenues
Year of publication: |
2018
|
---|---|
Authors: | Vujić, Sunčica ; Zhang, Xiaoyu |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 50.2018, 34/35, p. 3702-3717
|
Subject: | cinema box-office sales | panel data models | Social media (Twitter) | Social Web | Social web | Virales Marketing | Viral marketing | Panel | Panel study | Kino | Movie theatre | Online-Marketing | Internet marketing |
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