Does viral communication context increase the harmfulness of controversial taboo advertising?
Ouidade Sabri
| Year of publication: |
March (II) 2017
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| Authors: | Sabri, Ouidade |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 141.2017, 2, p. 235-247
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| Subject: | Viral advertising | Controversial advertising | Taboo | Communication effectiveness | Social media | Social Web | Social web | Werbung | Advertising | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Kommunikation | Communication | Werbewirkung | Advertising effects |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-015-2751-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011701132