Does your mission statement have any value? : an explorative analysis of the effectiveness of mission statements from a communication perspective
Sebastian Desmidt; Anita Prinzie
| Year of publication: |
2009
|
|---|---|
| Authors: | Desmidt, Sebastian ; Prinzie, Anita |
| Publisher: |
Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent |
| Subject: | Unternehmenskultur | Corporate culture | Interne Kommunikation | Internal communication | Verhalten in Organisationen | Organizational behaviour | Firmenimage | Corporate reputation |
| Extent: | Online-Ressource (PDF-Datei: 37 S., 195 KB) |
|---|---|
| Series: | Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde. - Gent : [Verlag nicht ermittelbar], ZDB-ID 2623489-0. - Vol. 568 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003854182