Does your skin color matter in buyer-seller negotiations? : the implications of being a Black salesperson
Year of publication: |
2021
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Authors: | Gligor, David ; Newman, Christopher ; Kashmiri, Saim |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 5, p. 969-993
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Subject: | Buyer-seller negotiations | Race | Black | White | Social dominance orientation | Schwarze Menschen | Black people | Ethnische Diskriminierung | Ethnic discrimination | Verhandlungen | Negotiations | Lieferantenmanagement | Supplier relationship management | Verkaufspersonal | Salespeople |
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