Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice
Year of publication: |
2008
|
---|---|
Authors: | Berger, Jonah ; Fitzsimons, Grinne |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 1, p. 1-14
|
Saved in:
Saved in favorites
Similar items by person
-
In reply: where reshaping communications in healthcare service begins
Berry, Leonard L., (2023)
-
Berger, Jonah, (2006)
-
The influence of product variety on brand perception and choice
Berger, Jonah, (2006)
- More ...