Doing good in another neighborhood : attributions of CSR motives depend on corporate nationality and cultural orientation
Year of publication: |
2016
|
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Authors: | Choi, Jungsil ; Chang, Young Kyun ; Li, Yexin Jessica ; Jang, Myoung Gyun |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 24.2016, 4, p. 82-102
|
Subject: | corporate social responsibility | multinational corporations | corporate nationality | consumer attributions | cultural orientation | Corporate Social Responsibility | Corporate social responsibility | Multinationales Unternehmen | Transnational corporation | Nationalkultur | National culture |
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