Doing it the hard way : how low control drives preferences for high-effort products and services
Keisha M. Cutright; Adriana Samper
| Year of publication: |
2014
|
|---|---|
| Authors: | Cutright, Keisha M. ; Samper, Adriana |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 3, p. 730-745
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitsmerkmal | Personality trait | Selbstorganisation | Self-organization | Konsumentenpräferenzen | Consumer preferences | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473393