Doing Poorly by Doing Good : Corporate Social Responsibility and Brand Concepts
Year of publication: |
2012
|
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Authors: | Torelli, Carlos J. ; Monga, Alokparna ; Kaikati, Andrew |
Publisher: |
[S.l.] : SSRN |
Subject: | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Markenführung | Brand management | Markenartikel | Brand |
Extent: | 1 Online-Ressource (17 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Vol. 38, No. 5, 948-63 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt |
Classification: | C91 - Laboratory, Individual Behavior ; M14 - Corporate Culture; Social Responsibility ; M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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