"Doing the duck" : negotiating the resistant-consumer identity
Year of publication: |
2011
|
---|---|
Authors: | Fernandez, Karen V. ; Brittain, Amanda J. ; Bennett, Sandra D. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 11/12, p. 1779-1788
|
Subject: | Konsum | Consumption | Konsumentenverhalten | Consumer behaviour | Konsumentenboykott | Consumer boycott | Abfall | Waste | Kreislaufwirtschaft | Recycling | Motivation | Webanalyse | Web analytics |
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